PEARL
ZHANG
PORTFOLIO
MULTIMEDIA DESIGN
2024
CONTENT
graphic design, editorial design, branding
entrepreneurship, fashion design, creative direction, branding
graphic design, social media marketing, branding
a few of my favorite spreads across the 2 full print magazines I designed
Pearls was created find the intersection between fine arts and sustainable fashion. My vision is pieces which are equally fitting on the runway and in a gallery. Thrifting and hand painting each genuine leather jacket ensures that every piece is 1 of 1, and each piece has an uniquely personal design and message.
Since debuting with DunDun International Showroom September NYFW, Pearls has made many popup and collective fashion show appearances including with Heavensgate NY and Bowery Showroom.
collection 2.0 at Soho Runway show November 2023
COLLECTION 2.0 CONCEPT COLLECTION 2.0 CONCEPT COLLECTION 2.0 CONCEPT
My collection No 2.0 aims to create contemporary streetwear that inspires deeper reflection about transcending adolescence.
- Adventurous, rebellious, curious
- Relatable yet personal
- Modern coming of age
- Introspection
- Angel Numbers
- Firsts (first kiss, first smoke, first drink, etc)
- Incorporating childhood memories into present
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COLLECTION 2.0 COLLECTION 2.0 COLLECTION 2.0 COLLECTION 2.0 COLLECTION
Each jacket tells a different story about my childhood. For Example, No 2.5 is all about first love, an unforgettable experience close to my heart.
The back depicts a colorful interpretation of “Psyche Revived by Cupid’s Kiss,” by Antonio Canova. The classical statue is coated in bright and strong colors to show how vivid and memorable first love feels. The front references a personal memory of mine, where I received flowers picked off the side of the road in small medicine containers. I find these small gestures are the purest and most meaningful expression of love.
EVENTS, SHOOTS, PRESS, EVENTS, SHOOTS, PRESS, EVENTS, SHOOTS, PRESS, EVENTS
After moving to NY in August 2023, I have fought hard to bring Pearls alive through a variety of showroom, popup, fashion show events.
All events to date:
8.7-11 | DunDun International Debut Showroom
10.14-15 | Heavensgate Popup
11.18 | Soho Collective Fashion Show
12.18 | Bowery Showroom Popup
Excerpt from showroom appearance
by Photobook Magazine
DunDun Inernational Showroom
Happy customers!
Soho 11.18 Fashion Show
results to be published February 2024
LOREN
ALLRED
Loren Allred, most known for her vocals in “Never Enough,” on the greatest showman is planning to rebrand her online persona with the release of 3 single albums early 2024. I’m helping her achieve her new vision for her personal branding by designing her album covers, social media banners, and website layout.
Color grading and editing raw photos
Wardrobe / beauty alterations
Typography design
